[steering-discuss] addition to trademark policy

Hi Tom, all!

A quick note ... mis-using the steering-discuss being an SC deputy.

Sounds good to me but i'm curious about the Branding Team's thoughts on this.
Italo?

I'm not Italo, but I'm one of those who (with Bernhard, Nik, Ivan, ...)
developed the today's branding. Personally, I would be happy if we could
ship the non-tagline logo - and add the tagline on demand. This will
make things more simple and even more visually attractive.

When we worked on the motif design, Nik already made a draft how this
could look like:
http://wiki.documentfoundation.org/cgi_img_auth.php/b/b3/ScatterInContext_bunch.jpg

So +1 to the proposal.

One thing that - then - needs to be addressed is the todays tagline
logo. Later this year, I'd like to propose a small revision to make
non-tagline and tagline logo more consistent.

Cheers,
Christoph

________________________________

Alright, swap the logos, default to non TDF one.

a) The current with TDF logos are the ones in default_images/brand for
the about box, the splashscreen and the backing window
b) We have a --with-intro-bitmap and --with-about-bitmap for custom
splash and about pngs
c) So move the current ones to e.g. a TDF brand dir, grab the non-TDF
pngs from somewhere and stick those into the generic dir
d) Then for all the distro-config/*conf where the vendor is "The
Document Foundation" add --with-intro-bitmap/--with-about-bitmap to
point them to the TDF branded ones

So...

a) Where are the appropriate non-TDF about, intro *and* backing window
images ? Do they exist somewhere already ?
b) Looks like we don't have an option for selecting an alternative set
of backing window pngs (default_images/brand/shell) ? Is there another
way to do that already, or should we re-work and simplify
--with-intro-bitmap and --with-about-bitmap to be a single
--with-brand-images which points to a dir that contains a full set of
intro, about and backing window images

C.

Hi :slight_smile:
Thanks for jumping in there :slight_smile: I hoped there were other people from Branding
around or at least other people that might have some vague idea about the
issues.

It's ok for the rest of us to guess but it's better to have the right answers
from the right people because there is a strong chance of the rest of us getting
it wrong and falling into 'obvious' traps. Italo was the only name i knew for
certain.

Thanks and regards from
Tom :slight_smile:

Hi,

Alright, swap the logos, default to non TDF one.

if we do so, are there any objections to my proposed trademark policy change? Here it is again for convenience:

old version:

Proper Form: TDF marks should be used in their exact form, neither abbreviated nor combined with any other word or words. TDF has a set of acceptable logos for general use. If you are not sure where they are please inquire on our lists. Only the logos that bear the exact mention of the software name with the mention “The Document Foundation” are reserved for the sole and official use of TDF as an entity, for instance on splash screens from software builds compiled by the Document Foundation or DVD labels officially stemming from the Document Foundation. You may not use this set of logos but only the logos bearing the software name without the Document Foundation's mention.

new version:

Proper Form: TDF marks should be used in their exact form, neither abbreviated nor combined with any other word or words. TDF has a set of acceptable logos for general use. If you are not sure where they are please inquire on our lists. The logos that bear the exact mention of the software name with the mention "The Document Foundation" are reserved for two purposes:

* the sole and official use of TDF as an entity, for instance on splash screens from software builds compiled by the Document Foundation or on official materials from the legal entity itself

* the use within the Projects of the Community - like documentation, marketing or website - when the respective work is prepared and coordinated openly and transparently, on the appropriate communication channels, following the Foundation's and Community's principles

/Example: A publisher working on a documentation with a few selected community members is not eligible for use of logos with the mention "The Document Foundation", whereas the documentation team itself may freely use it for any project that is coordinated on its mailing lists.

You may not use this set of logos for other than the above purposes, but only the logos bearing the software name without the Document Foundation's mention.

Florian

I think this is the correct approach and believe that it will avoid the problems that led to the IceWeasel fork of Firefox.

S.

So - FWIW, IMHO all of this is a bit over complicated; the more text we
add the weaker the policy. I would personally rather prefer to subset
our TM policy to the name 'LibreOffice' and the associated marks; and
then have some other blurb about when using the TDF mark is allowable -
which could be much looser, and separate.

  OTOH, this is an improvement I guess.

  ATB,

    Michael.

Hi,

  So - FWIW, IMHO all of this is a bit over complicated; the more text we
add the weaker the policy. I would personally rather prefer to subset
our TM policy to the name 'LibreOffice' and the associated marks; and
then have some other blurb about when using the TDF mark is allowable -
which could be much looser, and separate.

  OTOH, this is an improvement I guess.

that might make sense. To proceed, I propose I now incorporate the changes if nobody objects by tomorrow, and we then still can work on a new version in the near future.

So, if anyone vetoes to my latest draft (http://www.mail-archive.com/steering-discuss@documentfoundation.org/msg01443.html), please let me know by tomorrow, otherwise I will publish it in the wiki, thus modifying our official trademark policy.

Florian

Hello,

if we do so, are there any objections to my proposed trademark policy
change? Here it is again for convenience:

the changes are now in effect.

Florian