For those who had trouble connecting, Italo will organise a follow-up
call using an alternative system (eg Jitsi) in another two or three weeks.
Feel free to add any thoughts below!
Marketing call 17 May 2016
1. Announcement of LibreOffice 5.2: team brainstorming
-> Large number of features and improvements, more than in 5.1
-> Announcements and press packs in local languages for Asian markets
-> We have list of journalists and can see when they open press releases
-> Tagline or theme -- 5.2 has existing features that are now more
prominent with toolbar buttons / shortcuts -- "Unleash the hidden power"?
2. Preparation of announcement materials: discussion of needs
-> Italo and Mike start working on this at end of May; will share a
list for comments
-> Main press release + one technical release + "Road to LO 5.2"
(highlights of previous main releases)
-> Talk about Document Liberation Project in press releases to raise
awareness -- "LibreOffice 5.2 uses libraries from the Document
-> Show how Calc has improved in number of features and compatibility
with Excel -- feature gap is slimming down, show with screenshots?
-> Start circulating press kid in early June for comments, and
everyone to add their needs
-> We can produce press releases for single markets, on request
-> Indian press release: translate into 20 languages used in the
country that are also supported by LO
3. Organization of pre-announcements for journalists
-> 1 week before: finish slides and notes so that NLPs can do media
briefings in their own languages
-> 2 days before announcement: calls in different territories
-> Conference calls for media training so that other community members
are at ease talking to journalists
4. Creation of specific badges/barnstars for LibreOffice 5.2
-> Barnstars haven't really taken off in May campaign
5. Launch of "Week/Month of LibreOffice 5.2" in August?
-> Easy to repeat from May campaign
-> Can be reproduced locally or for specific territory
-> Might make sense for specific time of year in other countries (eg
Chinese new year?)
-> Global project, but have to be strong locally -- run local
campaigns to be visible at government levels
-> Taiwan: discussion moving on from ODF to actually using
LibreOffice, in same way as UK with local developer teams. Version for
Taiwanese govt to be developed?
-> ODF files saved by MS Office causing issues, hence discussion about
moving to LO. So promote earlier?
-> Set up "Month of LibreOffice" campaign (not just for a specific
release) for Taiwanese market
-> Release pace may look too fast compared to MS Office. That's why we
have "families" (5.x). It's OK to update once a year, not every six months
-> People may assume that LO file format changes with every release,
like with some software -- we should stress that ODF stays the same. So
you don't need to update constantly
6. LibreOffice events around the world (e.g. FUEL/GILT in India)
-> FUEL/GILT is September 30. One of the largest conferences; worth
targeting Indian govt. audience; good opportunity for TDF to discuss and
convince govt about ODF
-> Community in India needs to learn more about migrations -- but
shouldn't be big problem getting big support in India
-> Five countries (eg UK, Netherlands) working on making ODF
mandatory, so some examples to show to Indian govt
7. Other topics suggested by participants
-> Some big migration documents in Italian; may be worth showing to
governments in other territories, and then look at translations if
-> Trainer certification: some great trainers in Taiwan, but many are
only familiar with one part of the software (eg just Writer), whereas LO
training requires knowledge of most/all components
-> Franklin can help with finding and certifying more people in Taiwan